A true Decorette hires a professional photographer for both their branding and their interiors! So this week we’re interviewing The Decorettes very own brand photographer, Mary Costa, who’s going to give you the best tips for working with and finding the perfect photographer for your creative business. Don’t drive potential clients and customers away from your website and your social with poor photography. Listen to Mary!
When creating the vision for your brand, it’s so important to create a story that your ideal clients and customers will fall in love with, but one that is also true to you. In steps Jennifer Deiderich, the fashion designer behind Suite, the swankiest brand around! Listen in as we chat with her about her time on Project Runway, how she create content for the Suite girl, and her biggest advice for growing a business that you’ll love!
Sometimes we may look at other interior designers in our industry and think, “Dang, if I could only have what they have.” Well this week on The Decorettes we’re giving you the inside scoop on how Caitlin Murray, winner of HGTV’s “Faces of Design,” grew her interior design business, Black Lacquer Design, and guess what? She started just like the rest of us and now has a thriving interior design studio in Los Angeles and an incredible amount of influence without having to do the social media grind. Tune in to find out how she did it!
Designing an influential personal brand isn’t always an easy feat, especially in a world full of influencers (or people who think they’re influencers!) but it can be done! We’re chatting with Angela Mondloch, the creator behind Saffron Avenue, about how she’s built an infuencial brand that is not only profitable but built around her life and passions.
This week on The Decorettes the gals are chatting about the importance of a brand style guide for your business. Having this toolkit in your pocket will help you systematically implement your branding assets, making your brand look super cohesive and will allow you to easily outsource your graphics to a virtual assistant or graphic designer without the worry!
Designing an intentional brand logo can add to your brand story, especially when you start from a place of clarity in your audience, offerings, and brand purpose. So whether you’re going to hire out for your logo or going to DIY your logo design, this episode of The Decorettes will help you make sure you have a logo that serves a purpose and adds to your overall brand experience.
In this week's episode of The Decorettes, Jess and Steph dish on how to expand upon your creative business' brand identity to implement systems and strategies that will make clients fall in love with working with you- and they'll tell all their friends, too! This is the type of client experience that will get you referrals and repeat customers, as well as make your job so much easier and profitable!