When creating the vision for your brand, it’s so important to create a story that your ideal clients and customers will fall in love with, but one that is also true to you. In steps Jennifer Deiderich, the fashion designer behind Suite, the swankiest brand around! Listen in as we chat with her about her time on Project Runway, how she create content for the Suite girl, and her biggest advice for growing a business that you’ll love!
Sometimes we may look at other interior designers in our industry and think, “Dang, if I could only have what they have.” Well this week on The Decorettes we’re giving you the inside scoop on how Caitlin Murray, winner of HGTV’s “Faces of Design,” grew her interior design business, Black Lacquer Design, and guess what? She started just like the rest of us and now has a thriving interior design studio in Los Angeles and an incredible amount of influence without having to do the social media grind. Tune in to find out how she did it!
Marketing your online interior design business is a whole different world than marketing locally. There’s all the content, the emails, the search engines to be found on- and oh yeah- social media. There’s just so much, but in this episode of The Decorettes the gals are breaking down exactly what to do to market your business and the order in which to do it. So stop feeling stressed about trying every new marketing strategy out there and learn how to market you eDesign services strategically so you can start booking clients!
Video marketing for your brand is where it's at! If you haven't heard the stat that floating around out there, Google projects that by 2010, 80% of all content viewed online will be video. But most video marketing experts will say, "Just get started." Easier said than done, so that's why this week on The Decorettes we interviewed Tori Toth, video marketing expert, with over 1,000,000 YouTube views. She shares her journey to YouTube stardom as well as so many actionable tips for helping you get your brand noticed with video marketing.
Working with a publicist can do wonders for your business! But how do you get started? This week on The Decorettes we're interviewing Allyson Conklin, Jess' PR go-ta gal, and discuss her public relations tips as well as her best advice for becoming prepared to with with a public relations specialist.