We’re all about the StoryBrand marketing framework here at The Decorettes- particularly positioning your brand as the guide in your client’s story. Because we’re not the heroes, our clients are the heroes! And what better movie to showcase this marketing tip than Harry Potter. So are you a Gilderoy Lockhart (please stop!) or are you a Dumbledore? Catch this week’s episode of The Decorettes to find out how being more like Dumbledore will grow your business!
Sometimes small business owners just don’t have the funds for a pro brand photo shoot. But that’s no excuse for continuing to use your iPhone for all of your brand photography! That’s why this week on The Decorettes, Jess and Steph and delivering their ultimate guide to a DIY personal brand photo shoot so you can do the best you can with a small monetary investment. Your business will thank you and your clients will be impressed!
Planning a successful personal branding photoshoot doesn’t have to be overwhelming! These photos are going to be an important asset for your website and marketing, so making sure you get the most out of your investment is key. Don’t go into your brand photoshoot without a plan- watch this week’s episode of The Decorettes and download their Personal Brand Photoshoot Planning Checklist and rock your next shoot!
If you’re an interior designer, professional photographs for your brand are a non-negotiable! They make the difference between a potential client landing on your website and bouncing or falling in love and hiring you. They’re the difference between being published or an editor saying buh-bye! This week on The Decorettes, Jessica is sharing her abundant wisdom on how to navigate an interior photo shoot so you show up like a pro and get the shots you want!
A true Decorette hires a professional photographer for both their branding and their interiors! So this week we’re interviewing The Decorettes very own brand photographer, Mary Costa, who’s going to give you the best tips for working with and finding the perfect photographer for your creative business. Don’t drive potential clients and customers away from your website and your social with poor photography. Listen to Mary!
When creating the vision for your brand, it’s so important to create a story that your ideal clients and customers will fall in love with, but one that is also true to you. In steps Jennifer Deiderich, the fashion designer behind Suite, the swankiest brand around! Listen in as we chat with her about her time on Project Runway, how she create content for the Suite girl, and her biggest advice for growing a business that you’ll love!
Sometimes we may look at other interior designers in our industry and think, “Dang, if I could only have what they have.” Well this week on The Decorettes we’re giving you the inside scoop on how Caitlin Murray, winner of HGTV’s “Faces of Design,” grew her interior design business, Black Lacquer Design, and guess what? She started just like the rest of us and now has a thriving interior design studio in Los Angeles and an incredible amount of influence without having to do the social media grind. Tune in to find out how she did it!
Designing an influential personal brand isn’t always an easy feat, especially in a world full of influencers (or people who think they’re influencers!) but it can be done! We’re chatting with Angela Mondloch, the creator behind Saffron Avenue, about how she’s built an infuencial brand that is not only profitable but built around her life and passions.