We’re all about the StoryBrand marketing framework here at The Decorettes- particularly positioning your brand as the guide in your client’s story. Because we’re not the heroes, our clients are the heroes! And what better movie to showcase this marketing tip than Harry Potter. So are you a Gilderoy Lockhart (please stop!) or are you a Dumbledore? Catch this week’s episode of The Decorettes to find out how being more like Dumbledore will grow your business!
Do you know if your marketing is confusing future clients and customers to the point that they don’t know if you offer what they need? We’ve looked at a lot of small business owners’ marketing materials, so we can confidently say, you probably are. That’s why this week The Decorettes are going to show you how to clear up your messaging, from your copy and your website, to your emails and your social media just by going to the movies. Here’s how Star Wars can help you grow your business!
Sometimes small business owners just don’t have the funds for a pro brand photo shoot. But that’s no excuse for continuing to use your iPhone for all of your brand photography! That’s why this week on The Decorettes, Jess and Steph and delivering their ultimate guide to a DIY personal brand photo shoot so you can do the best you can with a small monetary investment. Your business will thank you and your clients will be impressed!
When creating the vision for your brand, it’s so important to create a story that your ideal clients and customers will fall in love with, but one that is also true to you. In steps Jennifer Deiderich, the fashion designer behind Suite, the swankiest brand around! Listen in as we chat with her about her time on Project Runway, how she create content for the Suite girl, and her biggest advice for growing a business that you’ll love!
Sometimes we may look at other interior designers in our industry and think, “Dang, if I could only have what they have.” Well this week on The Decorettes we’re giving you the inside scoop on how Caitlin Murray, winner of HGTV’s “Faces of Design,” grew her interior design business, Black Lacquer Design, and guess what? She started just like the rest of us and now has a thriving interior design studio in Los Angeles and an incredible amount of influence without having to do the social media grind. Tune in to find out how she did it!
Marketing your online interior design business is a whole different world than marketing locally. There’s all the content, the emails, the search engines to be found on- and oh yeah- social media. There’s just so much, but in this episode of The Decorettes the gals are breaking down exactly what to do to market your business and the order in which to do it. So stop feeling stressed about trying every new marketing strategy out there and learn how to market you eDesign services strategically so you can start booking clients!
Video marketing for your brand is where it's at! If you haven't heard the stat that floating around out there, Google projects that by 2010, 80% of all content viewed online will be video. But most video marketing experts will say, "Just get started." Easier said than done, so that's why this week on The Decorettes we interviewed Tori Toth, video marketing expert, with over 1,000,000 YouTube views. She shares her journey to YouTube stardom as well as so many actionable tips for helping you get your brand noticed with video marketing.