Episode 22: Designing Services for Your Creative Business

The great first-step to monetizing your creative talents is to design services for one-on-one clients. They're easy to create, don't require a lot of overhead, and you can get some quick cash and testimonials! The Decorettes are kicking off income streams month with a chat about why they love providing services, the drawbacks of only relying upon services, and their favorite types of services to design for creative business owners.

The great first-step to monetizing your creative talents is to design services for one-on-one clients. They're easy to create, don't require a lot of overhead, and you can get some quick cash and testimonials! The Decorettes are kicking off income streams month with a chat about why they love providing services, the drawbacks of only relying upon services, and their favorite types of services to design for creative business owners.

Topics Discussed

  • The importance of multiple income streams
  • Why offering one-on-one services is important
    • Low overhead and a quicker way to produce income
    • Testing out your systems
    • Get fast testimonials to establish authority
  • The drawback of having services as your only income stream
    • They're not leveragable
    • You have to be present 100% of the time
  • The importance of validating your services
    • Send out surveys
    • Hangout where your ideal client is hanging out 
    • Identify an actual pain point that your service can help with (not just guessing what people might want)
  • Types of services
    • Signature services
    • Tiered services
    • Services only available to current clients
    • Seasonal services
  • Questions to ask if your services are not performing well
    • Is your brand expressing your value?
    • Is your marketing message clear?
    • Is your website easy to navigate?
    • Are you getting great client testimonials? 
      • If not, this is a systems issue.

Show Resources

Episodes Referenced

Improving your brand's visibility
How to get more clients for your creative business

Episode 3: Falling in Love...With Business Systems

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Marketing Message Help!

Need a bit of help making sure your marketing message is clear?

Ms. Paper Moon Brand Launch Plan

Create Better Back-End Systems!

Need some help making sure your clients have an amazing experience working with you?

Building a StoryBrand

Our favorite book! If you need some help, grab a copy of Building a StoryBrand by Donald Miller.

MORE FROM JESS!

Visit Ms. Glamour Nest for all the swanky systems you need!

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Visit Ms. Paper Moon and boldy go where no brand has gone before!

So what are your thoughts on this week's episode, Decorette?

LET US KNOW IN THE COMMENTS! WE'D LOVE TO HEAR FROM YOU!

 

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