Designing an intentional brand logo can add to your brand story, especially when you start from a place of clarity in your audience, offerings, and brand purpose. So whether you're going to hire out for your logo or going to DIY your logo design, this episode of The Decorettes will help you make sure you have a logo that serves a purpose and adds to your overall brand experience.
- How a logo fits into your brand
- What a logo designer should know about your brand
- Why we don't recommend asking for logo advice on social media
- Intentional logo design tips
- Your logo needs to feed off of your marketing message and brand as a whole
- Design your logo black and white before adding color (if necessary)
- Make sure the logo works small
- Have logo variations for different uses
- Logos should be made in vector and saved appropriately for resizing
Use the font in your logo sparingly elsewhere, or not at all (this makes it super special)
Determining when you should hire out for your logo design or design your logo yourself
Your Brand Launch Plan
Need to get some clarity on your audience, offerings, and brand purpose before you move into developing your logo? Grab your copy of Your Brand Launch Plan and get super clear on your brand as a whole before moving into any branding decisions.
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