Episode 38: Growing Your Interior Design Business and Influence with Caitlin Murray

 Sometimes we may look at other interior designers in our industry and think, “Dang, if I could only have what they have.” Well this week on The Decorettes we’re giving you the inside scoop on how Caitlin Murray, winner of HGTV’s “Faces of Design,” grew her interior design business, Black Lacquer Design, and guess what? She started just like the rest of us and now has a thriving interior design studio in Los Angeles and an incredible amount of influence without having to do the social media grind. Tune in to find out how she did it!

Sometimes we may look at other interior designers in our industry and think, “Dang, if I could only have what they have.” Well this week on The Decorettes we’re giving you the inside scoop on how Caitlin Murray, winner of HGTV’s “Faces of Design,” grew her interior design business, Black Lacquer Design, and guess what? She started just like the rest of us and now has a thriving interior design studio in Los Angeles and an incredible amount of influence without having to do the social media grind. Tune in to find out how she did it!

Topics Discussed:

  • Caitlin’s lady boss journey and the creation of Black Lacquer Design

  • How Caitlin went about hiring her team and finding a studio

  • Caitlin’s take on niching and take on finding a unique interior design point of view

  • How Caitlin presents her projects so her clients are on board with all of her bold choices

  • Caitlin’s decision to hire a public relations firm and how she set Black Lacquer Design up for success when starting in PR.

  • The meaning behind Black Lacquer Design

  • The most important investments that Caitlin made to grow Black Lacquer Design

  • How Caitlin markets her business outside of PR

Show Resources

More About Caitlin

Always an enthusiast for living well, Caitlin's eclectic personal style is a reflection of modern sensibilities and her love for fabulous design from decades past. She believes in creating spaces that are chic, smart, soulful, personal and delightful. Though every project inspires a completely unique concept, each of her interiors feels simultaneously cozy, glamorous and fresh.

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So what are your thoughts on this week's episode, Decorette?

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