Episode 40: Growing Your Interior Design Business Intentionally with Ariana Lovato

 Running an interior design business isn’t easy! The ups and downs are real, so we’re getting real with fellow designer Ariana Lovato, the CEO of Honeycomb Home Design, about how she’s gotten through the rough patches and grown a successful local interior design studio and Etsy shop. The secret? She did it intentionally by leaning into her strengths and ignoring the temptation to try to do all the marketing strategies that are out there and focusing on what would work best for the type of life she wants to live.

Running an interior design business isn’t easy! The ups and downs are real, so we’re getting real with fellow designer Ariana Lovato, the CEO of Honeycomb Home Design, about how she’s gotten through the rough patches and grown a successful local interior design studio and Etsy shop. The secret? She did it intentionally by leaning into her strengths and ignoring the temptation to try to do all the marketing strategies that are out there and focusing on what would work best for the type of life she wants to live.

Topics Discussed:

  • Ariana’s lady boss journey

  • The motivation for opening the Sweet as Honey Shoppe

  • Ariana’s decision to get a studio for her interior design business

  • The thought process behind developing the Honeycomb brand aesthetic

  • B-Roll and Ariana’s use of video for marketing her local interior design business

  • Ariana’s favorite projects to design

  • The different services Ariana offers to her interior design clients

  • How Ariana goes about marketing her interior design business

  • How Ariana uses Facebook Ads to market her interior design business

  • How Ariana delegates tasks in her interior design business

  • Ariana’s plans to grow Honeycomb

  • The most important investments Ariana has made to grow her interior design business

Show Resources:

More About Ariana

Central Coast of California-based interior designer, Ariana Afshar Lovato, has always had a spark for design and all things creative. With an Associate’s Degree in Interior Design from Fashion Institute of Design and Merchandising (F.I.D.M.) as well as a Bachelor’s Degree in Business Administration from the University of LaVerne, Ariana possesses a strong understanding of design and culture to create spaces based on her clients’ passions and inspirations.

After working for several established Designers and Builders, Ariana founded Honeycomb Home Design in 2016, a full service Interior Design studio located in Shell Beach, CA. With projects ranging from custom homes to restaurants to boutique retail spaces, Honeycomb Home Design's mission is to create beautiful, safe and comfortable environments that can be enjoyed for many years to come. 

Becoming a business owner was a dream for Ariana since she was young. Being raised in a traditional Persian family, Ariana was taught to follow a stable career path and not take any risks. This is what fueled Ariana even more to be her own boss!

In April 2018, Ariana started an Etsy Shop called Sweet As Honey, which sells clothing geared towards working professionals and creatives. In particular, Ariana launched the "Be The CEO" tee, which benefits the Women's Business Center in San Luis Obispo, CA, a non-profit dedicated to helping young women start businesses.

When she isn’t pursuing her love for design, Ariana spends time with her husband, Matthew and their four pugs, Molly, Lily, Walter and Tux. Ariana also enjoys volunteering for local non-profits such as Habitat for Humanity. Ariana serves on the board of Central Coast Interior Designers, is an Associate National Kitchen and Bath Member, and a member of the Iranian-American Women Foundation – IAWF.

 Running an interior design business isn’t easy! The ups and downs are real, so we’re getting real with fellow designer Ariana Lovato, the CEO of Honeycomb Home Design, about how she’s gotten through the rough patches and grown a successful local interior design studio and Etsy shop. The secret? She did it intentionally by leaning into her strengths and ignoring the temptation to try to do all the marketing strategies that are out there and focusing on what would work best for the type of life she wants to live.

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