As a creative business owner there is just too much to do that we often get overwhelmed and stuck in analysis paralysis- what should we do next that will make the most impact? This week on the show, The Decorettes are walking you you through three small steps you can take to improve your business, including clarifying your message with StoryBrand, improving your systems with templates, and implementing small brand upgrades to attract premium clients. Just take a few small steps here and there and you'll reap huge rewards in your small business.
Problem: Have you noticed that lately, there are a whole lot of businesses that look the same. And seem to do exactly the same thing. When a potential client can’t tell the difference between what one brand does between another, you know what the determining factor will be? Price! And that will leave us broke. As Marie Forleo says, when your marketing to everybody your marketing to nobody.
And that is why The Decorettes Core Value #3 is niching! And we’re going to tell you three great ways to niche, and one way not to.
Let’s first talk about the cardinal sin of niching: the fake niche.
There’s a reason Steph doesn’t market myself as a brand strategist for interior designers.
When you look at all that she does (clarifying marketing messages, captivating with visuals, and designing websites that convert) this is not unique to interior designers. It’s how all small businesses need to market. This is what we like to call, a faux niche.
But let’s take Jess. She works with interior designers on their systems. Because interior designers have a very specific set of needs, like ordering, and invoicing, and vendor management. Can she eventually branch out to other service-based businesses, yes. But right now, her offerings are a true niche.
How to niche #1: Your style
Anyone in a creative field is going to have a style
Jess: Colorful, playful, eclectic, mix of vintage and modern. I don’t so shabby chic or tuscan etc...
Steph: Our visuals are strong and bold, and can lean either feminine or masculine if needed. But people aren’t going to come to us for watercolors or anything light and airy. Our brand visuals are strong, because the small businesses we work with are strong.
How to niche #2: Your method
Are you certified in something?
Any particular method that’s marketable?
Maybe you just source from local tradesmen and artisans.
Your niche can also be your special system- how you get results differently than others.
How to niche #3: Who you serve
Small business owners have different needs for marketing than Fortune 500 companies.
Jet-setting executives often have different design needs than a retired couple looking to design their forever home.
Families have different needs than bachelors
Niching magic? Combine a couple of these (or all three) to really stand out and get noticed.
Will you repel some people, yes. And you want to. But you’ll also attract the types of clients that are begging for what you have!
BECOME A MEMBER OF THE DECORETTES VIP LOUNGE
Want to create your own core values and infuse them into your brand’s narrative? Then sashay your way on into the VIP Lounge, where this month you’ll get access to the exclusive Create Your Core Values Workbook!
We’ll also be having our monthly book club where we’re diving into the enneagram and how this personality type can help you create your core values and a business that works for you and how your brain operates!
BECOME A MEMBER OF THE DECORETTES VIP LOUNGE! HERE’S WHAT’S WAITING FOR YOU INSIDE:
A community of like-minded, driven Goal Slayers that are serious about growing their business
A monthly guidebook to help you implement the episodes
A bonus activity or challenge every month to help you go deeper with the episodes
Daily prompts to help keep you focused
Access to our monthly Get it Done weeks so you’re help accountable for completing a task
A monthly live Q&A session with The Decorettes to get your business questions answered
And a lot more fun- all free for the first month!
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MORE FROM JESS!
MORE FROM STEPH!
So what are your thoughts on this week's episode, Decorette?
LET US KNOW IN THE COMMENTS! WE'D LOVE TO HEAR FROM YOU!