Marketing your online interior design business is a whole different world than marketing locally. There’s all the content, the emails, the search engines to be found on- and oh yeah- social media. There’s just so much, but in this episode of The Decorettes the gals are breaking down exactly what to do to market your business and the order in which to do it. So stop feeling stressed about trying every new marketing strategy out there and learn how to market you eDesign services strategically so you can start booking clients!
A quick marketing review: marketing is the act of communicating your offerings (services/products/programs) to potential customers and clients
In eDesign, make sure you have your message, signature service, and processes thought through before you attempt marketing. If your brand’s message isn’t clear and you don’t really know what your offering, your marketing efforts will be weak and/or generic, which won’t get anyone’s attention.
Types of marketing for eDesign in Steph’s order of preference:
Social media marketing
All this marketing leads to a lead generator and fully written sales page.
Some tough love about the effort that’s needed to be put into marketing your eDesign services
The Paper Moon Room
Steph’s membership provides monthly masterclasses to help you become a branding and marketing Jedi, including an epic class on writing sales pages, with you will absolutely, positively, without a doubt need to have for your eDesign services.
The StoryBrand Framework
Steph is not only a StoryBrand activist (she’s seen the power of the framework book out her own business), but she’s also a StoryBrand Certified Guide, meaning she can help all of you get your brand’s message clear, which will help you write all the things: website copy, email sales funnels, lead generating PDFs, sales pages, social media posts- everything!
If you want to stop fiddling with your marketing and get back to working with clients, then you’re going to love Steph’s StoryBrand package so you can get your eDesign business booked out!
Mood Board Madnesss
Low on photographs to promote your eDesign services? Steph’s got a set of mood board templates and a video lesson so you can have content for your sales pages, your blog posts, and for Pinterest.
Past Decorettes Episodes
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