Are you an interior designer that’s ready to totally step into the world of eDesign? Maybe you want more location independence. Or maybe you just really want to work in your PJs all day. Well there’s a right way and a wrong way to sell your eDesign services, so this week on The Decorettes, the gals are interviewing Courtney Johnston of The Rule Breakers. She’s an expert at helping entrepreneurs package their brilliance, and she’s filling us all in on the importance of packaging and positioning your eDesign services so people will be dying to buy them!
Courtney’s lady boss journey
How Courtney helped Stephanie develop her signature eDesign service
The importance of setting yourself apart in when creating an eDesign service
How to make your eDesign services more valuable than Laurel and Wolf and Decorist
The absolute, non-negotiable importance of niching when developing your eDesign services
How a signature eDesign service will help you work less and be more profitable
How a signature eDesign service helps you establish boundaries in your business
Some advice on pricing your eDesign services
How designing a signature eDesign service frees up your time and can easily be repackaged as a passive income product
How all of these principles apply to your business- even if you’re not an eDesigner
Why you need to validate your eDesign service before putting it all out into the world
The mindset behind entrepreneurship and building a business
The investments that Courtney has made that have moved her business forward and her mindset tips for investing in yourself
More About Courtney
Courtney Johnston is the founder of The Rule Breaker's Club where she teaches women how to package and sell their brilliance via services and digital products. Courtney currently lives in Vancouver, Canada, hails from Ann Arbor, Michigan, has a Bachelor’s Degree in French Language and Literature, and grew up wanting to be a figure skating choreographer (amongst other things). She stumbled into entrepreneurship in 2011 while living in Paris as a teacher and has never looked back.
Being obsessed with language and psychology, Courtney has built her business by helping professionals and creatives to communicate what they do to their prospective clients in a way that makes them say “take my money!” She’s pretty much the only person who can make writing sales pages fun (hint: it involves rainbows and pots of gold).
Her work has been featured on Inc.com, FastCompany.com, CreativeLive, and the Huffington Post. You can find more about her work and courses at www.rulebreakersclub.com
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