In the digital space it is a lot easier than ever before to get your personal brand noticed because people have constant access to us. But that can also cause some problems. Just because we have what seems to be constant access to other small business owners doesn't mean we really do and manners can sometimes go out the window. We're going over three online faux pas that hurt your personal brand so you can stay pro in a digital world.
Problem: Emily Post should have written a book about handling the online space! How do you navigate this new world of online business and socializing and not get sucked into keyboard courage or make a mistake not knowing that what you did makes you look bad- it can be overwhelming. So we’ve got three common social media faux pas to avoid so you stay looking professional and respectful!
Calling people out or complaining in general about your business
It only makes you look bad!
If you feel someone if ripping off your work or is saying things they shouldn’t, send them a private message. It doesn’t need to be an all out war. When you call out someone on your IG and get all your friends to go over to that person’s account to yell at them, you’re no better than that person.
Something about the negativity (even if you’re right) just doesn’t ever look good. I have unfollowed people who seem negative all the time. I go to IG and facebook to be inspired and motivated not to fuel my anxiety. I also will not hire negative people. It turns be off.
Exception: Someone has seriously stolen your IDENTITY! Call that shit out!
Exception: Warning your private group of the latest snake oil salesman using manipulative marketing tactics. Not really calling people out, just caring for your squad.
Telling people to follow your site/asking for a follow to help you reach x number of followers
Why this is a faux pas: You’re getting pity followers, not real followers that decided to follow you because they love your content.
You want real genuine followers! Followers doesn't equal money! You want real followers bc that can eventually translate into monetizing.
Not respecting boundaries
Particularly important in groups/communities. Follow the guidelines! Read the guidelines!
Some people don’t want DMs- Steph is one of them and I’ll nicely direct people to send me an email.
If groups don’t allow promotional posts- don’t post promos. Always remember that groups (unless you’re paying to be in it) are free and you can’t complain about the rules in a paid group. And who wants to hang out in a group that’s full of promos and noise.
This is a new world of running a business and gone are the days of only being able to call a business between certain times, but remember that people still have their personal time.
If you email in the evening on Friday, expect to get a response Monday.
If you buy something from a personal brand and have questions, their personal FB is not their business account. You wouldn’t call the manager of Target at her home if you had a return question.
If you are having issues with something - send a message via their preferred method of communication. Don’t post it on their page or in their group.
Always remember that the way you are respectful to other business owners should reflect how you want to be respected as a business owner.
Parting advice: Be nice to a group admin- they’re offering a kindness! If you’re lurking in the group and only are there to make snide comments, WTF are you doing in the group?
Also, what you put out into the world you receive back so if you are rude and snide don’t be surprised when people are rude and snide back.
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