Episode 60: Small Steps You Can Take to Improve Your Business

As a creative business owner there is just too much to do that we often get overwhelmed and stuck in analysis paralysis- what should we do next that will make the most impact? This week on the show, The Decorettes are walking you you through three small steps you can take to improve your business, including clarifying your message with StoryBrand, improving your systems with templates, and implementing small brand upgrades to attract premium clients. Just take a few small steps here and there and you'll reap huge rewards in your small business.

As a creative business owner there is just too much to do that we often get overwhelmed and stuck in analysis paralysis- what should we do next that will make the most impact? This week on the show, The Decorettes are walking you you through three small steps you can take to improve your business, including clarifying your message with StoryBrand, improving your systems with templates, and implementing small brand upgrades to attract premium clients. Just take a few small steps here and there and you'll reap huge rewards in your small business.

Topics Discussed:

  • Problem: Sometimes when we look at how much we need to do in our business we can get completely overwhelmed and stuck in analysis paralysis that we shut down and nothing ever improves.

  • We shouldn’t let the big picture of everything that needs to get done getting in the way of having a successful business.

  • And that’s why The Decorettes Core Value #2 is to always look for ways to improve, even if it’s small. And we’re going to breakdown three ways to get started.

  • Now these three improvements might take time, but stick to one and keep working on it a little bit at a time for incremental growth. (And if you want faster growth with all of this, you probably need to

  • Improvement #1 Marketing:

    • Clarify your marketing message (an inexpensive way is to read Building a StoryBrand and create your brand script) This IS the first step.

    • Rewrite your copy on your website using your new messaging

    • Create a lead generator to grow your email list (make it relevant) and irresistible .

    • Create an email sales funnel to promote your service that kicks in after people get on the email list

    • With content marketing- look at your analytics- what is getting traffic and what isn’t? What can you change about the way you’re creating and publishing content?

  • Improvement #2 Systems:

    • Create a welcome packet

      • Makes good fits magical unicorn clients

      • Cuts down on back and forth bc it explains everything

    • Create Email templates

      • Cuts down on time.  When you email a client….save that email! Viola template!

  • Improvement #3 Brand Upgrades:

    • Get new photography (brand and product)

    • New visuals or any kind (social media templates, graphics for your website, new logo, new business cards, etc)

Show Resources:

BECOME A MEMBER OF THE DECORETTES VIP LOUNGE

As a creative business owner there is just too much to do that we often get overwhelmed and stuck in analysis paralysis- what should we do next that will make the most impact? This week on the show, The Decorettes are walking you you through three small steps you can take to improve your business, including clarifying your message with StoryBrand, improving your systems with templates, and implementing small brand upgrades to attract premium clients. Just take a few small steps here and there and you'll reap huge rewards in your small business.

Want to create your own core values and infuse them into your brand’s narrative? Then sashay your way on into the VIP Lounge, where this month you’ll get access to the exclusive Create Your Core Values Workbook!

We’ll also be having our monthly book club where we’re diving into the enneagram and how this personality type can help you create your core values and a business that works for you and how your brain operates!

BECOME A MEMBER OF THE DECORETTES VIP LOUNGE! HERE’S WHAT’S WAITING FOR YOU INSIDE:

  • A community of like-minded, driven Goal Slayers that are serious about growing their business

  • A monthly guidebook to help you implement the episodes

  • A bonus activity or challenge every month to help you go deeper with the episodes

  • Daily prompts to help keep you focused

  • Access to our monthly Get it Done weeks so you’re help accountable for completing a task

  • A monthly live Q&A session with The Decorettes to get your business questions answered

  • And a lot more fun- all free for the first month!

DONT FORGET:

MORE FROM JESS!

Visit Ms. Glamour Nest for all the swanky systems you need!

MORE FROM STEPH!

Visit Ms. Paper Moon and boldly go where no brand has gone before!

So what are your thoughts on this week's episode, Decorette?

LET US KNOW IN THE COMMENTS! WE'D LOVE TO HEAR FROM YOU!

 

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