In the digital space it is a lot easier than ever before to get your personal brand noticed because people have constant access to us. But that can also cause some problems. Just because we have what seems to be constant access to other small business owners doesn't mean we really do and manners can sometimes go out the window. We're going over three online faux pas that hurt your personal brand so you can stay pro in a digital world.
Working with influencers on Instagram is a great way to grow your brand's awareness, following, and engagement. But there's a right way and a wrong way! We're chatting in this week's episode about how to build authentic relationships with influencers, how to go about collaborating, and our best practices for getting your Instagram content shared by other accounts.
When creating the vision for your brand, it’s so important to create a story that your ideal clients and customers will fall in love with, but one that is also true to you. In steps Jennifer Deiderich, the fashion designer behind Suite, the swankiest brand around! Listen in as we chat with her about her time on Project Runway, how she create content for the Suite girl, and her biggest advice for growing a business that you’ll love!
Sometimes we may look at other interior designers in our industry and think, “Dang, if I could only have what they have.” Well this week on The Decorettes we’re giving you the inside scoop on how Caitlin Murray, winner of HGTV’s “Faces of Design,” grew her interior design business, Black Lacquer Design, and guess what? She started just like the rest of us and now has a thriving interior design studio in Los Angeles and an incredible amount of influence without having to do the social media grind. Tune in to find out how she did it!
Designing an influential personal brand isn’t always an easy feat, especially in a world full of influencers (or people who think they’re influencers!) but it can be done! We’re chatting with Angela Mondloch, the creator behind Saffron Avenue, about how she’s built an infuencial brand that is not only profitable but built around her life and passions.
Adding physical products to your income streams sounds like it could be a logistical nightmare! How do you get the products made? How do you ship them out? How do you accept payment? Do you need to have all the products on hand? Well, no need to feel overwhelmed! This week The Decorettes are interviewing Kat Gaskin of Salty Pineapple and the Content Planner and she's giving her best tips on not just adding physical products into your business, but also how she built her brand and influence on Instagram.