Running an interior design business isn’t easy! The ups and downs are real, so we’re getting real with fellow designer Ariana Lovato, the CEO of Honeycomb Home Design, about how she’s gotten through the rough patches and grown a successful local interior design studio and Etsy shop. The secret? She did it intentionally by leaning into her strengths and ignoring the temptation to try to do all the marketing strategies that are out there and focusing on what would work best for the type of life she wants to live.
Marketing your online interior design business is a whole different world than marketing locally. There’s all the content, the emails, the search engines to be found on- and oh yeah- social media. There’s just so much, but in this episode of The Decorettes the gals are breaking down exactly what to do to market your business and the order in which to do it. So stop feeling stressed about trying every new marketing strategy out there and learn how to market you eDesign services strategically so you can start booking clients!
Designing an intentional brand logo can add to your brand story, especially when you start from a place of clarity in your audience, offerings, and brand purpose. So whether you’re going to hire out for your logo or going to DIY your logo design, this episode of The Decorettes will help you make sure you have a logo that serves a purpose and adds to your overall brand experience.
Video marketing for your brand is where it's at! If you haven't heard the stat that floating around out there, Google projects that by 2010, 80% of all content viewed online will be video. But most video marketing experts will say, "Just get started." Easier said than done, so that's why this week on The Decorettes we interviewed Tori Toth, video marketing expert, with over 1,000,000 YouTube views. She shares her journey to YouTube stardom as well as so many actionable tips for helping you get your brand noticed with video marketing.