Episode 41: Telling a Memorable Brand Story with Jennifer Deiderich

 When creating the vision for your brand, it’s so important to create a story that your ideal clients and customers will fall in love with, but one that is also true to you. In steps Jennifer Deiderich, the fashion designer behind Suite, the swankiest brand around! Listen in as we chat with her about her time on Project Runway, how she create content for the Suite girl, and her biggest advice for growing a business that you’ll love!

When creating the vision for your brand, it’s so important to create a story that your ideal clients and customers will fall in love with, but one that is also true to you. In steps Jennifer Deiderich, the fashion designer behind Suite, the swankiest brand around! Listen in as we chat with her about her time on Project Runway, how she create content for the Suite girl, and her biggest advice for growing a business that you’ll love!

Topics Discussed:

  • Jennifer’s Lady Boss Journey

  • Jennifer’s design inspiration and her goal to create unique design pieces that show off your personality

  • The Suite aesthetic and Jennifer’s point of view

  • How Jennifer creates a story around the lady that wears Suite

  • Jennifer’s super strategic social media strategy

  • Jennifer’s must-have pieces for the Suite Girl

  • Jennifer’s time on Project Runway Season 5

  • The one marketing activity that has grown Jennifer’s business the most

  • The best investments Jennifer has made that helped grow her business

  • The future of Suite and Jennifer’s new fashion line

  • Jennifer’s advice for growing a business that’s true to you

Show Resources:

More About Jennifer

Jennifer grew up in Syracuse NY and went to FIT in NYC for college to study fashion. She studied abroad in Florence Italy my third year at college and met her husband in Florence and ended up moving to Italy after graduation. Later he worked for a company designing embroideries for Blumarine. After that she was a designer on Project Runway season 5 and started Suite around 2012. After 15 years in Italy, she moved back to NYC with her husband to grow Suite!

Suite is for a girl who thrives in the opportunity of today and dreams of a lifestyle that echoes the era of Audrey Hepburn and Brigitte Bardot. She loves the stories her grandmother tells her about when she was a bit of a trouble maker back before she met her grandfather. She feels more sexy in a silk taffeta knee length party dress with a cinched waist than in the latest sequin number from the mall. She gets lost in museums and wonders what it would be like to be locked in it at night, left to wander the empty rooms full of treasures and take a nap under an Alexander Calder mobile. The suite collection is all about offering timeless pieces with unique and charming details because the Suite girl chooses each item in her wardrobe with love and discrimination.

 When creating the vision for your brand, it’s so important to create a story that your ideal clients and customers will fall in love with, but one that is also true to you. In steps Jennifer Deiderich, the fashion designer behind Suite, the swankiest brand around! Listen in as we chat with her about her time on Project Runway, how she create content for the Suite girl, and her biggest advice for growing a business that you’ll love!
 When creating the vision for your brand, it’s so important to create a story that your ideal clients and customers will fall in love with, but one that is also true to you. In steps Jennifer Deiderich, the fashion designer behind Suite, the swankiest brand around! Listen in as we chat with her about her time on Project Runway, how she create content for the Suite girl, and her biggest advice for growing a business that you’ll love!

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So what are your thoughts on this week's episode, Decorette?

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